First of all, thank you SO VERY MUCH to all of our friends, family, and fans who joined us last Friday Jan 23rd at The Phoenix in Toronto to celebrate the pre-release of our music video for our next single, Piece By Piece! The show was amazing, the other bands (The Bleeding Lights, Lost Cause, and Blind Race) rocked mega hard, and the night was one that we will never forget! We also want to 94.9 The Rock, The Phoenix, Amsterdam Brewing, and Canadian Musician for allowing this amazing show to go on without a hitch!
Care of our friends at Love and Crossbones Productions and Visual Arcade Inc, we are proud to finally release our first interactive music video for our next single, Piece By Piece! Watch the video, choose your path, and enjoy!
[See below for press release]
On January 26th, 2015, Toronto rock band BREACHED will officially take music videos to the next level. Embracing the digital age, Breached have partnered with production companies Love and Crossbones Productions and Visual Arcade Inc to create an interactive music video for their new single “Piece By Piece.” In this interactive experience, viewers “choose their own adventure” by clicking a series of icons that appear throughout the video, sending them on a personally catered adventure with 4 completely different endings. Depending on which path is chosen, an acoustic version of the song is featured giving insight into the diverse range of the band’s talent. With this cutting edge video, BREACHED solidifies itself as the first band in Canada to release an interactive music video that is available across all mobile devices.
The video for “Piece By Piece” will be supported with a release party held at The Phoenix Concert Theatre on Friday, January 23rd. The event will give attendees the opportunity to experience the video at stations around the venue and will be treated to a live performance by the band.
“We’re excited to be the first Canadian band to create a multi-platform interactive music video. The opportunity to make a “choose your own adventure” video and harness this groundbreaking technology was one we were very excited about and we had a great time shooting the video.” says Bobby Noakes of Breached.
Breached was formed in late 2010 when four men met in an undisclosed hospital delivery room. No one will ever know what transpired that day other than that it inspired something big, something that could only be expressed through music. Creating an alluring blend of melodious, metal-tinged rock ‘n roll, it didn’t take long for Breached to start winning over fans with their high-energy live shows and polished EPs. The band’s tight harmonies and nail-hitting screams combined with overdriven guitars, intricate tempos and powerful lyrics have put them in front of audiences across Canada and the US playing along side bands such as: Hollerado, PUP, One Bad Son, The OBGMs and more. With the upcoming digital release of the single “Piece By Piece” on iTunes on January 27th and the video release on January 26th, Breached are staring down the barrel to the first half of 2015 as they set their sights to release their first full-length album and tour the UK.
With Shawn Haynes and Jaylyn Todd at the helm, Love and Crossbones Productions (LAC) and Visual Arcade Inc have worked with some of the best companies this country has to offer including Nike, Smashbox Cosmetics, Google and Warner Brothers. LAC has partnered with Visual Arcade Inc to become a full service media production company that excels in creative video, photography and interactive content for online, broadcast, print, and social media. With this new partnership, Visual Arcade is solidifying themselves as leaders in Canadian new media.
Join Breached at The Phoenix Concert Theatre (410 Sherbourne St. Toronto) on Friday, January 23rd 2015 for the video release party for the interactive music video “Piece By Piece.”
“Piece By Piece” will officially be released to the public via Breached’s official website www.breachedmusic.com on January 26th, 2015.